Make a profit: get an internet business
Staring out at today’s business landscape, the future seems perilously uncertain. As the tectonic plates of profit shift from brick-and-mortar businesses to the internet, the struggling indie shop doesn’t know whether its doors will stay open from day to day. Moving online seems like your only option.
But your wallet needn’t fear – establishing an online presence for your business needn’t be the sole preserve of high-tech startups and futuristic companies. With a few steps in the right direction, you’ll find your tiny business thriving in the digital world.
Just try a few of these tips.
You might look around high-tech sites and think, “I’ll never be able to achieve that.” Indeed, there are many natty sites around, but you just need to be able to make sure you’ve got the basics in place.
Don’t overreach your skillset – start by trying out your business on a site like eBay and work your way forward from there. As more consumers make their way to your page, hire a web designer and build a site to impress.
Make the right delivery choices
We’ve all had to put up with a dodgy delivery at some point or another. As you wait in your flat from 9am Monday – 4pm Friday for your package, you feel like you’re living in a Samuel Beckett play.
You don’t want your customers to suffer the same fate, especially if they’re just testing you out. Find an international parcel delivery service that you can trust to deliver packages to your customers on time.
Bear in mind you’re competing against companies like Amazon, which invests millions in its delivery plans. If you’re not up to scratch, you can bet others will rush in to replace you.
Hold an audience’s attention
In the era of smartphones and endless content, content, content, it’s probably no surprise that our attention spans are nearing their death knell – the average internet user will only wait for up to four seconds for a page to load before quitting.
You’ve got to adapt to this changing attention span. Have something on every webpage that will grab viewer’s attention and you’ll have a constant stream of repeat visitors.
Team up with the pros
You’re a tiny fish in an ocean, sure, but you’re not alone. In the world of the internet, one of the easiest ways to have your brand recognised is to team up with another company.
You’ll be able to use each other’s sites for mutual promotion, set up offers and discounts for your customers and combine your social media presence to really stand out from the crowd.