5 Tips to Ensure Your Crowdfunding Campaign’s Success
Crowdfunding has been here for decades. It debuted in the U.S. in 2006, and has since then helped dozens of startups kick off. Nowadays, almost every creative artist and startup owner have a crowdfunding going on, but many are confused and cannot understand why nobody are donating to their campaign. Why, exactly?
Contrary to what many people believe, crowdfunding requires hardwork and lots of preparation. You just don’t slap something up on Kickstarter, Indiegogo or GoFundMe, tweet and blog about it, and then expect cash to start pouring in. Unless you have an outstanding product or idea that excites people, unless you can offer people real benefits, your crowdfunding is not going to work. Forbes offer some advice to ensure successful crowdfunding.
Build an audience
Nearly every successful crowdfunding campaign was from a startup or an artist who already has customers, fans or followers – people to whom they could announce their project.
“In most cases, the majority of funding initially comes from the fans and friends of each project,” according to Kickstarter’s FAQ.
Offer Something Groundbreaking
Many successful campaigns on crowdfunding sites involve breakthrough technology. Among which is the Pebble: E-paper watch for iPhone and Android with downloadable watchfaces, fitness apps, and notifications from smartphone. The project got more than $10.2 million funding from over 68,000 donors. Another is the Coolest Cooler that comes complete with built-in ice-crushing blender, bluetooth speaker and USB charger. The cooler got about $13.2 million fund.
Have a good marketing plan
Before your campaign goes off, make sure you have a comprehensive marketing plan in place. Forbes advised about a creating a launch team of influencers with big audiences of their own. These influencers can help spread the word out on social media and emails.
Create a fascinating video
As much as you want to save money, make sure to produce something attractive. It has to be engaging enough for people to share it with friends and persuade them to fund it.
Offer exciting rewards
Offering a perk or a product is an easy way to raise money, but everybody is doing it already. Think creatively for the rewards. It has to be something compelling, say behind-the-scene tours, special limited editions of the product, and volumes discounts. Offer something that gives real value to funders.