4 Social Media Fails Real Estate Agents Commit
More than 90% of Americans use the internet on a daily basis, which include homebuyers starting their real estate search online. This means that real estate professionals should take good care of their image online, especially on social media. Here are most crucial mistakes realtors shouldn’t make on the internet.
1. Focusing on making money alone
Traditional marketing emphasizes on the four P’s – product, placement, price, promotion. However, marketing online doesn’t work that way. For people to trust you, you need to build a relationship with them first. As a start, post pictures with clients who are moving into the new house you have sold, instead of repeatedly posting pictures of the homes for sale.
2. Keeping multiple profiles that are inactive
Nothing can be more off-putting than trying to reach a real estate agent through his Facebook or Twitter profiles only to find out they’re inactive. Aside from making it appear that you are a bogus agent, multiple inactive profiles can seem to clients that you are not actively engaging with your existing clients. This makes it sound that you don’t really care about them.
3. Abandoning other marketing channels
Facebook ads can reach 4,000 people per day for $1, which means that you’ll reach around 120,000 web users in a month for only $30. Newspaper ads can have 1,000 impressions a day for $30, which means that it’s quite costly, but still effective. Just because a platform works better than the other, it doesn’t mean that you should focus all your marketing efforts on it. What you need to do is to analyze and compare the effectiveness of the two platforms.
4. Not having a well-thought out plan
Being on social media just because your competitors are there or just because you want to be seen as keeping up with the times is one of the biggest mistakes a real estate agent can make online. What you need to plan on is to build credibility and connect with prospective clients through social media and the internet.